Beyond the old barriers

In the vast hinterland of a new media without boundaries, the vernacular (or Indian language) outlets have not yet been able to make inroads that match their large user-base. Faced with a lack of tools and search engines, such as the users of English and European languages have acquired, and under the impact of the great Indian diaspora, the vernaculars today resemble our erstwhile major political parties with their shrinking pan-Indian vote base. Since languages and political parties are great survivors, to survive and to retain their hold over power, both have now chosen to swallow their pride and form mutually beneficial coalitions.

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