Intrigue in white lab coats

On Wednesday, Ranbaxy put out an advertisement in the newspapers thanking everyone for their support in developing and launching atorvastatin in the US, which is the generic equivalent of Pfizer’s Lipitor. A cholesterol-lowering agent, Lipitor is the world’s largest-selling drug ($7.8 billion in the 12 months to September 2011, in the US alone). Ranbaxy has exclusive marketing rights for the next six months.

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