Why this Babalog di?

Why are 21st century aspirants dancing to the tunes of an older India? The tunes in question are of the Tamil-accented English, nadaswaram sounds and drumbeats of “Why this kolaveri di”, a music video that raced to 10 million online views in less than a fortnight. This is the first time south Indian popular culture has so seamlessly captured the north. And the fact that an on-the-spur video has become an Internet sensation showcases an emergent click-democracy in India.

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