Why our TV content firms can't scale up

Did Sushil Kumar’s win on Kaun Banega Crorepati (KBC) give you that warm fuzzy feeling? Thank the English for it; KBC is based on an old English show, Who Wants to be a Millionaire. It is, however, just one such show. Over 40 per cent of the “unscripted” or reality-show formats aired across the world in the first six months of 2011 were supplied by the UK. Britain’s Got Talent, Idol, MasterChef, X-Factor are British shows, created by British production houses that have gone on to be licensed in scores of languages and hundreds of countries, says The Economist in a recent article.

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