Reaping the profits of social change

eFarm co-founder Venkat Subramanian stands barefoot on the ground floor of a three-storey building, pointing energetically to neatly sorted piles of potatoes, onions and coconuts. “This is our Wipro, our Infosys and Tata,” Subramanian says, gesturing at each in turn. “We have top business school graduates who plot their prices like they’d analyse the stock market, which is how we can guarantee a good price to our clients.”

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