Weaving a success story

T Nagar in Chennai is one of the busiest shopping districts in the country. “It is the largest in South East Asia,” says PA Ravindhiran, who manages the Chennai Silks in T Nagar. T Nagar accounts for 70-80% of the gold sold in Chennai, the most important gold market in South India. The southern region contributes to 45% of the 800-tonne annual national offtake. It is not all just jewellery and textiles.

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