Misery in media rises as economy sinks

From 10-12 per cent earlier, adspend growth is today crawling at less than seven per cent. To rub it in, the broadcast regulator is insisting on premature implementation of a rule to cap advertising time on TV. The battered rupee and rising prices have meant a more than 30 per cent rise in newsprint costs and a similar one in royalty payouts to foreign partners. The increase in newsprint price alone is enough to wipe out the 5 to 15 per cent profit after tax that most publishers make.

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