Investors continue to buy India's consumption story

Private equity (PE) investors haven't lost their appetite for consumer goods companies despite the consumption story taking a few knocks in the past few quarters. A recent study by Fitch group company India Ratings & Research shows the growth rate of domestic private consumption has been at its lowest at 3.68 per cent in 34 quarters. This, the study says, is becoming a well-entrenched trend.

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