The Marwari business model-II

The Marwaris represent the only business community one would truly call pan-Indian. For a cluster of Bania/Jain merchant castes originally from the Marwar (Jodhpur), Bikaner and Shekhawati desert tracts of Rajasthan, their sinking roots into the business landscape covering virtually the whole of the country is a remarkable phenomenon. Till around the 16th century... The Marwari business model-I

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