Organised retail could help
Driven by rising demand, Indian agriculture is getting increasingly diversified into high-value products like dairying, vegetables, fruit, poultry, meat, fish and so on. These products, being input-intensive and perishable, require a marketing infrastructure that enables farmers to minimise post-harvest losses that are substantial - over a third of output - and realise a much better share in the price paid by consumers, which is now below 15% in the case of some horticultural products.