Television industry preparing for the big boys

It is time now for the big boys to play. More than 65 per cent of all television watching time in India is dominated by five large networks — Star, Sony, Zee, Sun and Network18. The last is a new addition to the list with its acquisition of Ramoji Rao’s ETV. Note that we are talking about networks. For instance Star has roughly 21 per cent audience share across its 35 channels in seven languages. Zee has 25-plus channels that get roughly 14 per cent share, and so on.

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