Taking a hard look at soft power

The Copyright Act (Amendment) Bill, 2012 passed recently by Parliament, is a landmark beginning for the Indian creative sector. In an era that is overwhelmed by global commercial interests for short-term gains, the collective consciousness of a mighty heritage, perhaps involuntarily, heard the voice of the individual artist who has been central to the ethos of its civilization. The very fact that this Amendment got passed reflects a larger need to focus on the creative sector not merely as a tool for profitability but as an organic agency for human development and sustainability.

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