“I’ve mapped the sentiment on India. When the boom started in 2005, every man and his dog would raise money for India. By 2007, even the man was not required, just the dog would do. Today you’re back to the situation where it takes effort to sell India” It is difficult to associate Ruchir Sharma with his first book Breakout Nations . In sharp contrast to the dramatic title and surefooted prose of the book and his reputation for being formidably well networked, Sharma is a diffident, almost awkward, interviewee.