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Big Bang theories

Last fall, television stations carried a 60-second ad for Audi’s A6 car. The opening images showed a pitted, potholed American road while the voice-over gloomily intoned, “Across the nation, over 100,000 miles of highways and bridges are in disrepair.” Fear not, said the voice; Audi’s smart gizmos would help. The spot’s message was clear: roads in the US are now so bad, you need a foreign car to negotiate them.

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