The recent controversy within the sugar industry itself over the proposed policy to eliminate export quotas to individual mills speaks loudly of self-contradiction. The industry has been clamouring for liberalisation and freedom from Government control over procurement of cane and production/distribution/exports of sugar. Surprisingly, when a small step to liberalise export in the interest of domestic price support is thought of by policymakers, the split and rift within the industry becomes a subject of media attention.