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Lending the bestsellers

Starting this week, Amazon has launched a new book lending scheme for its US Kindle customers. Subscribers to the Amazon Prime service, that offers priority shipping and streaming media for a flat annual charge, will now also be able to dip into a collection of 5,000 titles, including dozens of bestsellers. Readers can borrow one book each calendar month with no due dates, and the system will only lend them one book at a time. Books can only be read on Kindle.

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