Why Was Hazare Such a Media Hit?

As the drama of Anna Hazare’s anticorruption hunger strike unfolded, India was glued to its television screens. In the two weeks that surrounded his fast, the viewership of news channels skyrocketed: Around 2.5 million more people a week turned to news channels during the Hazare agitation than in earlier weeks. The figures were measured for the weeks starting Aug. 14 and Aug. 21.

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