Demystifying brand Anna Hazare

In an apartment in Ghaziabad, Delhi’s satellite town, lives a family that regularly watches Zee TV’s Sa Re Ga Ma Pa L’il Champs, a singing talent show for children. On 12 August, the mother, father and their 12-year-old daughter were pleasantly surprised to see Anna Hazare, the 74-year-old man who has shaken India, as the show’s special guest. Each member of the family has their own reason to adore Hazare.

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