Game changer: Understanding the Narendra Modi phenomenon

Last week, the Narendra Modi roadshow touched down in Tiruchirappalli. Tamil Nadu is not a state where the Bharatiya Janata Party (BJP) has a political base, nor one where it is likely to have one in the future. Yet, according to a person who witnessed it, the crowd at the meeting spilled outside the ground and took over an adjoining field with no facilities. Indeed, this person added, even the state’s charismatic chief minister J. Jayalalithaa...

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