Graying media hands remember a pow-wow addressed by Mukesh Ambani in ’99, when Reliance still owned the weekly Sunday Observer. A journalist asked jocularly, “Mr Ambani, is there any business that you would not like to be in?” Mukeshbhai smiled and replied, “Media”. In weeks, the Sunday Observer was history, as was its daily counterpart. Over a decade later, in what observers dub a “classic Ambani”, India’s richest businessman has announced his impending arrival as its biggest media baron.