BJP’s campaign has to be about jobs vs UPA’s dole

Since conventional wisdom has it that Indians don’t cast their vote but vote their caste, if Narendra Modi has to get the popular vote, he needs to unite India under a grand idea. While positioning the NDA-UPA contest as a growth-versus-dole one is probably over-simplifying the message, Modi needs to steer the BJP’s ship in a manner quite different from the way it has been over the past few years.

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