Slowdown, falling rupee hit MNCs hard

For many international majors that have leveraged the India shining story to offset declining sales in their home markets, the country's slowing growth and the rupee's weakness have come as a party pooper. Multinational corporations from Coca-Cola to Cummins will now have to either revise their India revenue targets or push their Indian arms to sweat it out harder to meet their targets, with the weak rupee beginning to weigh down on their earnings.

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