Digital media picks up pace in India

At over 2.7 million views, Sarwesh Mehra's The Girl and the Autorickshaw is a hit. If you haven't heard of the film, go to Humaramovie.com, a favourite with aspiring film makers wanting to upload their short films. Its panel of expert film makers - Imtiaz Ali, Anurag Kashyap and Anurag Basu, among others - curate what goes online. Vinay Mishra, head of strategy and alliances, Humaramovie, reckons that the company, which is just a year old, should break even on its investment of over Rs 2 crore in the next 18 months.

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