The intangible AirAsia effect

So AirAsia wants to cut fares 20 to 25 per cent and add 11 aircraft every year, and Aditya Ghosh of IndiGo, the biggest domestic competitor, says he's not going to lose any sleep over the Malaysian competitor's entry. But what about customers? Conventional market logic suggests that they should relish more competition - after all, it's supposed to be good for the customer, right? True, but the impending entry of AirAsia raises a frisson of doubt on that point - and maybe a little regret.

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