Selling Modi to the West

As the West warms up to chief minister Narendra Modi, part of the credit also belongs to the marketing brains behind the promotion of 'brand Gujarat'. Had it not been for the foreign investment-friendly image of the state, projected by the Gujarat administration with effective support by a global communication, stakeholder engagement and business strategy firm, APCO Worldwide, the spurt in the acceptance for Modi in the West would have been delayed at best and denied at the worst.

Read Full Story>>