Why India’s gold fever isn’t easily cured

Every day, depending on what day it is, between 40,000 and 80,000 people visit Tirupati and make offerings worth a total of around Rs.1 crore, a substantial portion of which is in the form of gold. Balaji (another name for Vishnu and the resident diety at Tirupati) is “alankarapriya”, explains T. Ravi, a senior officer at Tirumala Tirupati Devasthanams.

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