Aurobindo meets McDonalds

The story of the Aravind Eye Care System, which reinvented the rules of business to restore sight to the blind, is a case study for Harvard MBAs to analyse but this retelling is marked by elegance, clarity, and intimacy. It suggests that choices that seem naive or unworkable can, when executed with wisdom and integrity, yield bafflingly extraordinary results. Dr Govindappa Venkataswamy, better known...

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