Brands, not celebrities, hog social media in India

In a clear departure from the global trend in which celebrities top Facebook page ‘likes’, corporate brand pages dominate the social media in India. When one considers the top 50 FB pages in the country with regard to page likes, 33 of them belong to enterprises. Globally, 15 of such highly popular pages belong to the corporate world and the rest belong to celebrities from the fields of music, sports and films.

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