Dior's magic element: Madurai's jasmine flower

The flower market of Tamil Nadu's Madurai is a crowded, busy place. It is the place the perfumer creator of French fashion house Christian Dior, Francois Demachy, visits every year to imbibe the fragrances that help him create the floral perfumes that Dior is renowned for. Dior uses extracts of jasmine sambac and tuberose sourced from Tamil Nadu, along with other raw materials...

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