IRS Q2 2012: Print continues slide, digital zooms

It’s not all hunky dory for newspapers in India, as the total readership of the top 10 newspapers in India continues the downward trend. Digital, as a medium, continues to ratchet up impressive numbers. The latest figures of the Indian Readership Survey (IRS 2012 Q2), reveals that the cumulative readership of the top ten newspapers in India has shrunk by 4,61,000 readers.

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