As land deals pick up in Gujarat, the farmers or landowners are laughing their way to the banks in their newly bought 'luxury' cars! While Gujarat is fast emerging as a market for luxury cars, farmers in the state as well as people with landbanks are increasingly taking to luxury cars. "They are cash-rich and are opting for premium cars as a status statement", said Paras Somani, executive director, Benchmark Cars, the Mercedes dealer in Ahmedabad.