Book-sellers focus on ambience, go online to take on big-box e-retailers

In the past two years, Landmark, a book retail chain owned by Trent, lost 7-10% of its sales, primarily in academic and reference books, to online booksellers. Today, the retail chain does transactions of R4-5 lakh every day through its website, sometimes offering discounts matching those from online retailers like Flipkart.com.

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