The rising stink in the media business

You can pay newspapers to get any kind of article published, ditto for news channels. You can fix TV ratings or readership numbers. You can even fix the box-office figures for your film. And if nothing works, you can always entice a media buyer with a cutback to put your paper or channel in the advertiser’s plan. These, increasingly, are the stories coming out of the Indian media and entertainment (M&E) industry. An outsider can be excused for thinking that the Rs 80,000-crore...

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