Nehru-Gandhi brand has failed

It can be argued that the brand that receives the single largest investment by way of promotion is the Nehru-Gandhi family name. Dozens of institutions carry this label, and the media is awash with ads on days that mark significant milestones in the lives of these leaders, in particular those that have departed the world. That this should be so in a democratic country like ours is reason for disquiet, and this has been much commented upon. But what is equally striking is how ineffective these attempts to build the family brand has been in spite of all the investment that backs it.

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