Nitish, Akhilesh: Modi-hit and adrift

Advertising and brand guru Alyque Padamsee has a favourite old line: I do not believe in repositioning my brand, but in forcing my rival to reposition his. Alyque may find it particularly revolting that I borrow his old wisdom to explain the impact of Narendra Modi, against whom he has campaigned with such dedication. So my apologies to him. But the fact is, Modi's appearance on centrestage, and the polarisation it promises, has sent some of the BJP's old rivals scurrying for a share of the Muslim vote.

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