Desperate to revive its political fortunes in Uttar Pradesh — a must if it wants to win the Lok Sabha elections in 2014 — the Bharatiya Janata Party has tried to jog old memories, presenting Atal Bihari Vajpayee as its face in the State while again committing itself to building a grand Ram temple in Ayodhya. Delivering the opening address at the party's two-day national executive committee meeting that began on Friday.