Send for the supermarketers

At first sight the Easy Day store in Gurgaon on the outskirts of Delhi seems to be a supermarket like any in the developed world. On a sunny Saturday morning housewives and couples with children push their trolleys down the long, straight aisles, choosing from well-stocked shelves that offer Western brands such as Coca-Cola and Tropicana fruit juice as well as Thums Up and Real, two Indian counterparts.

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