| Soft News |
Fashion label to 'yogi': Donna Karan on an Indian holiday -
Namrata Zakaria, Indian Express
When you spot her chanting 'Aum Namah Shivaya' with almost six lakh others, dressed in a South Indian silk sari, hair rolled up in a neat bun with jasmine, you would hardly believe this is the woman whose fashion empire pretty much runs the American retail industry. This is Donna Karan, who along with Ralph Lauren and Calvin Klein, makes the holy trinity... |
Seeking brand Salvation -
Anushree Bhattacharyya, Financial Express
It's a once in a 12-year opportunity to talk to 100 million consumers at once, and marketers are making the best of this opportunity. While the on-going Maha Kumbh Mela in Allahabad is a route to salvation for many as they come to pray and take a dip in the holy waters of the Ganga, it is also a haven for marketers as brands get an opportunity to talk to consumers. Taking the cue, the country's biggest FMCG... |
Kumbh: The pop up city -
Anthony Acciavatti, Indian Express
Every twelfth year, the sleepy university town of Allahabad is transformed into a colossal tent city populated by millions of pilgrims. And it all seems to happen so fast. The waters of the Ganga and Yamuna slowly recede after the monsoon. A city grid is tattooed into the banks and shoals at the Sangam. Tents and temples pop up in October. Pontoon bridges stretch from one bank of the Ganga... |
The one-month wives: Hyderabad's bride bazaar -
Sreenivas Janyala, Indian Express
Osama Ibrahim arrived in Hyderabad a month ago with very specific requirements: he wanted to marry a girl below 20; he would pay Rs 1 lakh to her family as bride price; the marriage would last a month; and that he would leave the country after a divorce. The 44-year-old Sudanese engineer, who has a wife and two children back home, had no problem finding... |
The farming technique that could revolutionize the way we eat -
Roman Gaus, Atlantic
On an early June morning in 2010, I stood outside the Aquaponics research facility at the University of Applied Sciences, perched on a green hilltop in Wädenswil, Switzerland, 20 minutes outside Zurich. The lab director, Andreas Graber, had finally given in to my persistent calls requesting a visit. Graber, Switzerland’s most prolific aquaponics researcher... |
The Pope and the spy who loved him -
Sean Flynn, GQ
The butler did it! That was the tabloid take on the unprecedented breach of security that shook the Vatican last year, when a trove of secrets plucked from one of the most impenetrable places on earth—the pope's private quarters—was leaked to the media. But why did he do it? And did he act alone? Sean Flynn digs around the Vatican's strange, cloistered world... |
The Queen of Indian food -
Vir Sanghvi, Hindustan Times
I was at a party last weekend to celebrate Camellia Panjabi’s MBE (a British award that is roughly equal to our Padma Shri), presented to her earlier in the day at a ceremony at the Delhi High Commission. The party itself was at the Taj Mahal Hotel and was attended by many of Camellia’s old friends and colleagues (Montek Singh Ahluwalia, Martand Singh, Rakesh Thakore, Bim Bissell, Ishaat Hussain... |
In New Delhi, even seedy real estate goes for 8 figures -
Jim Yardley, NYT
The fading bungalow at 38 Amrita Shergil Marg does not immediately shout real estate bling. There is no tennis court, no infinity pool, no Sub-Zero refrigerator or walk-in closet. The paint is chipped, the bathrooms are musty and the ceilings have water stains. The house may ultimately be torn down. Yet when it went up for public auction, the winning bid was almost... |
'The Family' matters…. -
Shobhaa De, Times of India
We Indians are very family minded. The whole world knows that. We love our families. Karan Johar told us to. And made a fortune based on that sweet and simple emotion. Others have also realized the value of family ties in the lives of desis. They too want to make a fortune out of them. What's wrong with that? The Great Indian Family represents many things to many people. |
Freedom song -
Ananda Banerjee, Mint
Ever wondered where the word “butterfly” originated from? Did you know that moths are responsible for pollinating most flowers above the tree line on the southern face of the Himalayas? Are you intrigued by life in the undergrowth? If you are, then this might be the book you are looking for. Peter Smetacek, an authority on Indian butterflies and moths, engages us with the mysterious world of elusive insects... |
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